From Zawya.com
The first Arab Direct Mail and marketing Forum has concluded its works yesterday, focusing on two main axes, and have added to their share many of the interventions between the speakers and the audience, in the first axis, which focused on direct mail as a means of continuing the strategy of high value, because it means to need constant monitoring, just as The development of this area is urgently needed, and perhaps this is a natural gateway for research and creativity companies that could be played with, so that the method could reach its maximum extent between the consumer audience, as measured by the extent to which awareness will be achieved in this area supported many of the experiences and expertise local and global, which can achieve many of the results followed the narrative of the experience of Australia in the area of Direct Mail and marketing, particularly in the field of small and medium-sized companies, and sectors are active in this work, as a low-cost, and not costing much that is as in direct mail services.
Appropriate with the potential of telecommunications companies, as well as energy companies and charitable organizations are the companies and institutions that are characterized by proliferation and expansion of the large audience of consumers. The spokesman Raquel Ferrari, said that marketing activity for many companies create many opportunities for successful employment in the postal sector advertising and direct marketing has followed many of the interventions between the speakers and the audience, who Have had serious questions and variety of room to add a lot of information and clarification as to obscure the experiences of living in this area of innovative marketing.
Then Anwar Ibrahim the representative former Deputy Prime Minister of Malaysia, gave a lecture, which focused on the recent global financial crisis that have occurred recently, and hit most of the world, and explain the effects on the overall conditions of global economic activity, the impact of the crisis on the activities of Direct Mail and marketing, like All exchange of economic, financial, said: “The world is facing many problems and risks because of the global financial crisis that has befallen both the public and private sectors, and economic decline of many factories and companies, which led to the phasing of the Many of the workers and staff, and warned that the imposition of conditions improve, the exit of the crisis will cast a shadow over the poor economic conditions, and large companies will face many problems, and they face a major challenge for survival, Ibrahim believes that the responsibility for failure rests on the companies that caused this crisis, has called for more than a need to show officials companies and their loss-making bodies and the announcement of their commitment to the laws and the political leaders who caused this crisis responsibility exceeded, and treatment effects.
He added: There are many non-governmental organizations and civil society organizations called for the need to respect the laws, and that everyone should exercise the virtue of the face of the crisis, and work to find a way out of them, considering that this crisis will cast a shadow on all the gloomy economic and financial activities, and to the world for a long time coming.
Also been modified and the other, which included what Mr. Patrick Brand, president of Pitney Bowes, the technology can add to the world of Direct Mail and marketing, on the understanding that a successful direct mail techniques needed to meet the high requirements of the growing numbers of mail is that it is growing and expanding steady, and here it shows many inquiries of the ability of institutions to absorb this much expansion, and to cope with the successive increase in the numbers and diversity of users of direct mail services.
And how technology can help provide mechanisms to allow the delivery of mail materials to arrive in the mail as soon as possible. Widening the way for better interaction and responses to the recipient. He pointed to a reduction in the cost of the vehicle, and speed of response with respect to the use of modern technology.
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