Protest : Denigration of sacred Hindu Deities by Whip In (Kamala Brewing), Texas

 Images of Lord Ganesh and Deity Durga on beer bottles

Namaskar, dear supporter of Hinduism,

We have received several complaints from Hindus about a severe denigration of Hindu deities and practices by Whip In’s Kamala brewing (previously known as Namaste Brewery) in Austin Texas. Whip In has several house made beers named after sacred Hindu deities like Lord Brahma, Lord Shiva, Goddess Parvati, Lord Ganesha.

Attempts have been made by several Hindus to educate the owners into removing the names and images of Hindu deities from their products, but the owners have rejected all such requests to stop the denigration of Hindu deities, and are continuing to denigrate the Hindu deities and practices.

Why is this a denigration ?

Since time immemorial Hindu Deities and Goddesses have been worshipped with much reverence. Every ritual (e.g. Aarti), every festival(e.g. Ganesh Chaturthi, Navratri, Dassera), every act in Hindusim starts with divine invocation of a sacred Hindu deity.

During Navratri, on each of the nine days Goddess Durga is worshipped in her various forms by millions of Hindus.

During any puja, Lord Ganesh is first invoked through sacred mantras and shlokas.

To trivialize divinity with items consumed for temporary fun such as beers and ales, is not only being insensitive but extremely hurtful to billions of followers of Hinduism who worship Hindu deities.

We request you all to call and email the owners of Whip In to register your protest and request them to take down this denigration. You can also sign up our protest at the end of this post.

Join protest by participating in the online signature campaign on FHA website
http://forumforhinduawakening.org/dharma/campaigns/2013/12/13/protest-denigration-of-sacred-hindu-deities-by-whip-in-kamala-brewing-austin-texas/