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Monday, 11 May 2009

Media and communication strategy that Najib hasn't had

Najib's cousin appears neuro-deficient.

The Review Board for ISA detainees is supposed to sit from May 18-19. For the Home Minister to ejaculate prematurely by announcing the release of 13 ISA detainees including Hindraf leaders before the Board sitting indicates that there is no due process when it comes to deciding an imprisoned-without-trial person's freedom. The Board is a rubber-stamp.

When too much power is vested in the hands of one person, the Home Minister, then absolute power corrupts absolutely.

In the case of ISA, need we say freedom is a basic human right? Hence the standing of Malaysia and Suhakam in the eyes of UNHCHR and the ICC. Najib doesn't learn fast enough of past mistakes of his predecessors.

Integrated media strategy?

I have been watching Najib's media and communication strategies since April 3, and can't help relating to a few senior editors that Najib has to beef up his operatives in this squadron. He has none.

The signs are in Malaysian Insider:
- Najib denies ISA release meant to calm anger over Perak fiasco
- Najib says no to Ahmad Talib in NSTP
- ‘Rocky’ returns as Malay Mail CEO (Morale is a bit low as the staff are shocked)

Najib should take heed of Malaysian Insider. Some of the key operatives in there are a bunch of "been there, done that" boys. The created Abdullah's imagery out of media wrappings, over-sold him until he tanked in five short years despite all the powers that a top post in Umno can deliver.

What's ain't mine ain't yours. Or so it seems to sour-grape.

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