Except for a handful of dailies, newspapers are struggling to arrest the slide in their sales.
The column in green shows the latest circulation figures. The column in yellow is the circulation after deducting copies sold at reduced (discounted) price or given out free.
In the peninsula, apart from a couple of gossipy Malay papers and certain Chinese-language papers, most of the other papers are unable to stem the slide in their sales.
That could either be due to the challenge posed by the Internet media as well as a the dwindling appeal of pro-government propaganda in the traditional media.
It’s a little more difficult to detect a trend over in Sabah and Sarawak (see table below).
The column in green shows the latest circulation figures. The column in yellow is the circulation after deducting copies sold at reduced (discounted) price or given out free.
In the peninsula, apart from a couple of gossipy Malay papers and certain Chinese-language papers, most of the other papers are unable to stem the slide in their sales.
That could either be due to the challenge posed by the Internet media as well as a the dwindling appeal of pro-government propaganda in the traditional media.
It’s a little more difficult to detect a trend over in Sabah and Sarawak (see table below).
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