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Wednesday 22 April 2009

TV news: Ahmad Shabery & Rais playing dice?

How do you slot TV programming for news? Play dice.

When Ahmad Shabery Cheek was the RTM minister last year, he changed the Mandarin News from TV2 to TV1, and fixed it on the 8pm slot.

Viewership tanked.

When Rais Yatim took over RTM earlier this month, he reversed Shabery's decision and reverted Mandarin News from TV1 to TV2, but on the 6.30pm slot, beginning yesterday.

Uproar was the law of the day.

According to The Star, many viewers were unable to catch the news from 6.30pm to 7pm as they would either be travelling home from work, or busy preparing dinner for families.

That's a good way to alienate information from certain groups of people.

Adding to the chaos, MIC wanted RTM to maintain its Tamil news over TV1 at 7.30pm daily instead of rescheduling it to 6pm on TV2, which also began yesterday.

BY THE WAY... thanks to Shabery for killing What Say You by not killing it.

Do Shabery and Rais play dice? Ask Albert Einstein.

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