The Deepavali advertisement by Petronas for this year drew ire from YouTube viewers, who said the dance routine in the clip does not reflect the spirit of the festival of light.
VIDEO INSIDE
PETALING JAYA: The Deepavali advertisement by Petronas for this year has drawn flak from viewers, merely two days after being posted on YouTube.
Titled “Do the Dappan”, the clip that runs for over three minutes shows a youth named Raj doing the Dappan Kuthu dance and getting unlikely people joining in the fun due to the catchy tune.
Petronas defines the Dappan Kuthu dance as an energetic dance routine which is prominent in Tamil cinema.
“Deepavali is a celebration of the inner light within us — the positive energy that brings happiness to the world. So this year, Petronas reassures us that no gesture is too small to bring a little happiness to the lives of others,” posted Petronas on the clip.
The video had since drew 237 comments but most viewers did not feel the “light” from the clip.
Commentator Ravin Daran posted yesterday saying,” Stupid concept!! It’s like disgracing the Indian community. They shouldn’t advertise it. There is no creative and innovative thinking. There is nothing showing Indian norms and culture. This video is piece of *&^%.”
His comment received 20 likes on the web portal.
Another commentator named Navanivashini Nadarajah said that Deepavali is a day to celebrate an occasion when evil was vanquished by the forces of good.
“Dressing up like that and dancing is never our culture. Dappan dance is performed among certain community in India but it is never our culture. Yasmin’s ideas captured the essence of our culture. Not only our Indian culture but also the Asian culture,” she said.
Commentator Gopi Kupuchity said that although he enjoyed watching the peppy music, he felt that the advertisement failed to depict the true meaning of Deepavali.
“It is totally based on the mentality of idolising Indian movie songs until failing to deliver the message of celebrating Deepavali,” said Gopi.
The advertisement is scheduled to be released on television this weekend.
FMT failed to get comments from Petronas on the matter despite numerous attempts.
VIDEO INSIDE
PETALING JAYA: The Deepavali advertisement by Petronas for this year has drawn flak from viewers, merely two days after being posted on YouTube.Titled “Do the Dappan”, the clip that runs for over three minutes shows a youth named Raj doing the Dappan Kuthu dance and getting unlikely people joining in the fun due to the catchy tune.
Petronas defines the Dappan Kuthu dance as an energetic dance routine which is prominent in Tamil cinema.
“Deepavali is a celebration of the inner light within us — the positive energy that brings happiness to the world. So this year, Petronas reassures us that no gesture is too small to bring a little happiness to the lives of others,” posted Petronas on the clip.
The video had since drew 237 comments but most viewers did not feel the “light” from the clip.
Commentator Ravin Daran posted yesterday saying,” Stupid concept!! It’s like disgracing the Indian community. They shouldn’t advertise it. There is no creative and innovative thinking. There is nothing showing Indian norms and culture. This video is piece of *&^%.”
His comment received 20 likes on the web portal.
Another commentator named Navanivashini Nadarajah said that Deepavali is a day to celebrate an occasion when evil was vanquished by the forces of good.
“Dressing up like that and dancing is never our culture. Dappan dance is performed among certain community in India but it is never our culture. Yasmin’s ideas captured the essence of our culture. Not only our Indian culture but also the Asian culture,” she said.
Commentator Gopi Kupuchity said that although he enjoyed watching the peppy music, he felt that the advertisement failed to depict the true meaning of Deepavali.
“It is totally based on the mentality of idolising Indian movie songs until failing to deliver the message of celebrating Deepavali,” said Gopi.
The advertisement is scheduled to be released on television this weekend.
FMT failed to get comments from Petronas on the matter despite numerous attempts.
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